Rejuvenate China (Zhenhan) because of challenge

In the history of China, Jin Merchant, Hui Merchant and Chao Merchant once created the brilliant chapter. Today, Zhe Merchant, is becoming the protagonist of the global commercial billboard in China and even the world. And in the whole Zhe Merchant colony, the enterprises in Yiwu is becoming the new focus of the new round of industries in the global economic system development relying on the International Commerce and Trade City of China that have the good reputation of " First City of China ".

On this magical land, in recent years, a new developing enterprise, with sane and fast development steps, has become a glittering star in the International  Commerce and Trade City—Yiwu, it is–Zhejiang Zhenhan Socks Co., Ltd well-known for quality and prestige in the market of Chinese Socks Industry.

In 1994, the former of Zhejiang Zhenhan Socks Co., Ltd—— “Yiwu Zhenhan Socks Co., Ltd " founded, it only had 10 odd workers and 6 machines. But Today, Zhenhan Socks Co., Ltd has grown into the Known-Brand Enterprise of Chinese Socks Industry and the Leading Enterprise in the cotton socks manufacturer field. The third stage industrial park built in Yiwu Economic Development Zone in 2003, with the gross investment of RMB 150 million, covers the land area of 35000 sq.m, the building area of 27498 sq.m, where there are one intellectualized office building, one staff living building, and one complex building. At present, our company has more than 500 sets of socks machine and corollary equipments introduced from Italy and Korea, mainly produces various medium and high grade cotton socks, silk socks series and other serial cotton products, the annual output can be up to 1.5 hundred million. Now there are more than 1000 employees in the company, among them, the administrative staff is more than 100 people, and more than 12% of our staff is the people above university, junior college and special secondary school degree. Our company was reputed as “Advanced Enterprises”，“Known Brand of China”, “Outstanding Private Enterprise”, “Trustworthy Quality Unit”, “Enterprise Attaching Importance to Contract and Keeping Promise” and “AAA Credit Enterprise” for years by Provincial or City Government, Financial and Technology Supervision Dept, and also has obtained self-operation export and import right.

In the past 10 years, the site of factory was exchanged and expanded three times, and number of machines were increased four times, however it is unable to meet market's demands, which demonstrate t the strong market potential of Zhenhan Company.

But why can the Zhenhan Socks be proud to stand tide hair among fierce market competition all the time?

The general manger of Zhenhan Socks Co., Ltd, Mr. Liu Changdi said: in the past ten years, Zhenhan Company always insisted the two business tenets: first, attention to the products’ quality and crafts; second, credit is first during cooperating with clients, which made Zhenhan Socks win the appraise of the agents and the customers, our sales achievement also increase year by year, Zhenhan Company too.

     “Quality create excellence, wonderfulness comes from details”

Coming into the workshop of Zhenhan Socks, we will be attracted by a kind of rigorous management atmosphere immediately. No matter the propaganda slogans hung on the wall, or the quality craft card on each working bench, or the route map on the floor, which are all demonstrate that Zhenhan Socks pursuing diligently the quality of the products and insisting to manage strictly. Since founded, Zhenhan Company have invested a large amount of manpower, material resources and financial resources, engaged the known Management Consultant Firm to strengthen the 5S management to the staff; and via propagating, training, demonstrating, guiding, simulation till performance, progressively make the staff form the good work habit and consciousness. 

  In Oct 2002, Zhenhan Company passed ISO 9001, which consolidate the status of Zhenhan Socks in the China Socks Industry. In April 2003, the global economy facing SARS crisis, Zhenhan Company continued keeping the good sales situation, which showed the outstanding products quality of Zhenhan Socks. In Oct 2004, Zhenhan Brand was reputed as “China Famous Brand” by the China Light Industry Products Quality Assurance Center. 

Ten years’ truggle; Hundred years’ tillage.

Today, Zhenhan Socks awaited the arrival of the tenth anniversary. Like KFC, McDonald’s, representing a country’s culture; Like Haier, becoming the international Haier. After ten years’ development, the board of directors of the company, took a broad view of the future, sized up the situation, carried on deep analysis to the internal and external environment of the company and made a plan of “second phase of development”, which strengthened the construction of the enterprise’s culture, strengthened the brand’s popularization and nailed down the mission of enterprise's development and the existing value, and also on the original basis, confirmed the management theory that “Quality create excellence, brand transmits value”; and put forward the following three years’ and five years’ development strategic objective that strive through three years’ efforts to make "Zhenhan " man socks be the first brand and the cotton socks experts; Work hard for five years to enable Zhenhan Company to become: Integrated supplier of the comfortable China needle cotton serial products.

The President of Zhejiang Zhenhan Co., Ltd, Miss He XiaoYing said: "In the past ten years, we, Zhenhan Socks developed by virtue of quality; from this year, on the basis of doing well in quality work, we, Zhenhan Socks will strengthen the research and development of the products and the popularization of the brand, and make Zhenhan be the first brand of China man socks.

At the beginning of 2004, according to the need of enterprise's development, Zhenhan Socks Co., Ltd. carried on the improvement of enterprise's management mode turning the original management mode of taking producing as center into the management mode of taking marketing as direction; recruited, transfer the technical backbones and spent a huge sum of money on “Zhanhan Products Research & Development Center”, and let the marketing center manage the production schedule center so as to close further to the market and accelerate the speed of products development.

In April, Zhejiang Zhenhan Socks Co., Ltd via Zhenhan (Hong Kong) International Group Company reached an agreement with Hong Kong international superstar—Mr. Gu Tianle, formally, who served as " Zhenhan" brand ambassador, “Zhenhan” brand marketing took the solid step from this.

Afterwards, Zhejiang Zhenhan Socks Co., Ltd. reached the cooperative agreement with Beijing Ye Maozhong Marketing Plan Co., Ltd led by the first advertisement plan people—Ye Maozhong, to carry on the general schemer about “Zhenhan” Brand, the trademark of Zhenhan was designed again, specified in digital how to decorate the image shop, how to packing products and the outdoors advertisement so as to melt the brand culture of Zhenhan into each product, make Zhenhan’s products identified more easily, and further the development of Zhenhan Brand.

    Mr. Ye Maozhong said: Zhenhan is a good brand, through our organization’s marketing plan, and Mr. Gu Tianle as the brand image ambassador, the fine quality, the fashion style and international sense of Zhenhan can be transmitted to every consumer. I believe all the men running Benz Car wear the Zhenhan’s socks.

For making every Zhenhan agent can lead one step ahead rivals among fierce market competition, Zhenhan Socks made a series of brand operation plans to support agents explore the local market.

1、               Send the professional marketing manager to visit the customers regularly, transmit company's latest marketing idea and method and carry on the close service;

2、               Invest the huge advertising expenses every year to carry on systematic brand propagation on CCTV, local Satellite TV, known newspaper, magazine, signpost and terminal POP etc.

3、               Support the construction of image shops and shops in shops of agents, unify image design and product display and service standard.

4、               Accelerate the speed of research and development of the products, keep have more than 20 new products adapted to to put on market per monthing, meet market's demands constantly  

5、                

    The future road is endless and full of invincible barriers, we just march from the very beginning.

“Zhenhan”, one brand-new Socks Brand, is leading the fashionable China to the world!